Hi Friends, many of you wish to see a clothing brand that cares about you and your preferences come to life. A clothing brand that creates clothes that work for you and your lifestyle.
And it is my goal to create such company for you, so that you can dress both well and comfortably, being able to express yourself through fashion in a way that the current state of the industry does not allow you to do because of the outdated stereotypes that continue to rule the runway.
I initially set out to fund this dream company through sales of items like Shirts, Hoodies and I even found a way to create Shoes you can love!
But starting out with nothing - no capital to fund the brand, no business network, no connections in the industry and no other people to help with logistics and outreach, has proven to be a massive challenge to me being able to create the kind of clothing you and I wish to see come to life.
I have also heard many of you tell me that you wish to support me on my journey, however, you just simply do not need another shirt or hoodie and that you would rather see all of your money go towards the cause.
And so here we are.
I am setting an ambitious goal, because after 3+ years of working on this company, I know that thinking and playing small is not going to create the results you and I wish to see. I am all in and I need you to be all in with me.
Your donations will allow me to:
- Create that rockstar team I have always envisioned and that is essential to bringing this massive market disruption to life - it is absolutely crucial for me to be able to step away from the daily grind of content creation and distribution, to delegate website and email list updates and all of the other small daily tasks that consume all of my time currently for this dream to materialize
- Free up my mental power to focus on bringing the vision of this brand to life - instead of constantly having to chase sales, ideate ways to fund the brand and worry about how I'm going to pay my bills
- Create prototypes - this is a very expensive process and an absolute necessity to developing the kind of clothing you and I wish to see become available to us
- Meet minimum order quantities - while I hope one day we can completely eliminate this hurdle through 3D printing, at the moment this is perhaps the biggest obstacle preventing anyone without sufficient funding from making a difference in the industry
- Work with Influencers - as much as I try to see Social Media in positive light, the reality is that the algorithms control who sees what content and that we get grouped based on age and appearance, making it essentially impossible to reach the audience I serve
- Demonstrate the need for this kind of brand to potential investors - potential investors will not take on a brand without it having first demonstrated viability and the way this is measured is through numbers; meaning that you proving through either a purchase or donation that you in fact tangibly support the brand and are willing to pay for this kind of clothing, is going to give me the numbers needed to secure the additional funding needed to sustain this market disruption until we reach widespread adoption
I am so excited to partner up with you on this journey and I am so grateful for every dollar you choose to dedicate to bringing this world altering change to life!
Please share with your friends and come say hi on Social Media! Current website is https://hldlight.com/ and it will get you connected to all the socials.
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